Human or Not (AI21)
**Webby Award Winner!** A Social Turing Game. Chat with someone for two minutes, and try to figure out if it was a fellow human or an AI bot. Think you can tell the difference?
About Me
Seasoned software engineer and team lead specializing in GenAI, search, and scalable systems. I build RAG applications, AI agents, and hybrid search solutions using Python, TypeScript, Next.js, and modern frameworks.
As a consultant, I've delivered end-to-end GenAI projects for clients across industries. My background spans ad-tech, finance, and big data with deep expertise in Elasticsearch, OpenSearch, and LLM-powered applications.
Recent wins: Webby Award for "Human or Not" and Google AI Hackathon winner for "Tube Uni."
Available for GenAI consulting, partnerships, public speaking, and private workshops.
Latest Posts
Speaking at PyCon Israel 2025: WTF Are Embeddings? A Software Engineer's Take
I'm excited to announce that I'll be speaking at PyCon Israel 2025 with a talk that demystifies embeddings for software engineers - no ML PhD required!
Upcoming Webinar: RAG with OpenSearch - A Crash Course for Building RAG Applications
Join me on July 30th for a comprehensive workshop on building production-ready RAG applications with OpenSearch, covering everything from data preparation to LLM integration.
New Workshop: Introduction to RAG in Production
Learn to build and deploy production-ready Retrieval-Augmented Generation (RAG) systems with hands-on guidance from preprocessing to evaluation.
Experience
Big Data Boutique
Gen AI Team Lead, August 2024 - Present
Leading a team of 3 engineers (Data Science, Full Stack and DevOps). Developed several production RAG applications on top of OpenSearch\ElasticSearch, using aws cloud tools such as Bedrock, SageMaker, EC2, AWS Lambda, ECS, S3 with all leading LLMs (Gemini, Claude, GPT-x)
Independent Consultant & Developer
Consultant & Full-Stack Developer, January 2023 - Present
Worked with several customers including AI21, mygoods.io, Outburn LTD and more. I focus on projects that focus on developing LLM-powered user experiences, powered by big data and search capabilities
Elastic
Principal Full-Stack Developer, Performance Area Lead, January 2019 - December 2022
Worked on the Kibana architecture & services team, focused on delivering common services and React components to platform and solution teams. My contributions to Kibana, Kibana Load Testing, Kibana Capacity Test and more were made in private repositories. I was also the Performance Area Lead for Kibana, responsible for the performance of the Kibana platform.
ironSource (Unity)
Full-Stack Developer, Team Lead, May 2013 - April 2018
Developed the MobileCore SDK, a cross-platform SDK for mobile developers to monetize their apps. I was responsible for the SDK's architecture, design, and implementation. I then led a team of developers and QA engineers, to develop a mobile video advertising solution, supporting cutting edge ad formats, advertising standards and targeting options. A lot of my work was focused on ad serving business logic, which led to optimizations, cutting upto 70% of data and traffic costs.
Platonix Joint Ventures
Full-Stack Developer, 2008 - 2013
Worked as a fulltime freelance developer for a private equity firm. I was involved in multiple projects of different scales and complexities, using a variety of programming languages and environments, per customer requirements. Worked directly with customers from multiple industries, including finance, healthcare, and entertainment.
AISeek
Embedded C \ C++ Developer, 2006 - 2008
AISeek developed an hardware that could accelerate the execution of A* algorithms on hardware, hence allowing to improve NPC AI in games. I was involved in the development of the hardware's firmware, and the software that interfaced with it. I also developed a custom C++ library for the hardware's API.
Skills
Languages & Frameworks
Python, (ES6+), TypeScript, Next.js, Node.js
Databases
Elasticsearch, OpenSearch, Redis, PostreSQL, BigQuery, RedShift
Other
GCP, Vertex AI, AWS, Bedrock, Docker, Roboflow, Vercel, Github Actions